What did Greg do for Rockwell Automation?

Greg delivered enterprise-level Eloqua campaign builds, introduced process and workflow improvements, and developed custom components including a full Double Opt-In system and automated form processing.

What problems did Rockwell Automation face?

Rockwell Automation needed faster, more consistent Eloqua delivery, cleaner processes and reusable custom components to remove manual work and reduce errors across teams.

How did Greg improve campaign operations?

Greg introduced naming conventions, repeatable QA steps, shared templates, and advanced automation structures that significantly increased delivery speed and reduced operational friction.

Rockwell Automation Eloqua campaign operations and custom development.

Case Study · Rockwell Automation

High-volume Eloqua campaign delivery and custom development for Rockwell Automation

Rockwell Automation needed a partner that could deliver campaigns at scale, tighten their execution processes and build reliable custom components that their global marketing team could use repeatedly.

Rockwell Automation Eloqua campaign operations consulting.

Client background

Rockwell Automation is one of the world’s leading providers of industrial automation, manufacturing intelligence and advanced technology solutions. Their brands – including Allen-Bradley and Rockwell Software – sit at the heart of global industrial innovation.

With a large global marketing organisation and a high campaign volume, they needed expert Eloqua support to improve delivery speed, introduce operational efficiency and build custom solutions that would remove repetitive manual work.

My role was to act as a senior extension of their team – taking on the most complex builds, introducing process discipline and creating technical components that reduced friction across campaign operations.

At a glance

Industry: Industrial Automation
Team: Global marketing operations
Focus: Campaign delivery + custom builds
Platforms: Eloqua + CRM integrations

The challenge

Rockwell Automation needed consistency, speed and quality across all Eloqua output. With multiple stakeholders, dozens of active campaigns and several regions involved, the gaps in their processes were slowing everything down.

Campaign delivery at enterprise scale

Their internal team was stretched, and campaigns needed to be built quickly without sacrificing quality or governance.

Operational discipline and workflow

They needed stronger processes, consistent templates and a way to reduce rework, re-checks and last-minute rebuilds.

Custom technical development

I was asked to build specific reusable components including a proper Double Opt-In model, form automations and structured campaign templates.

Improving data hygiene

Better processes meant cleaner execution, fewer mistakes and stronger downstream reporting.

My approach

My role was a blend of production excellence, process improvement and custom solution development. I treated Rockwell as if I were embedded in their team, ensuring everything shipped on time and at a standard they could rely on.

Part 1

Enterprise-grade campaign delivery

I delivered large volumes of emails, landing pages and multi-step campaign builds, all following strict brand, QA and governance rules. The aim was simple – deliver quality, fast, every single time.

Part 2

Process optimisation

I introduced repeatable workflows, naming conventions, QA stages and shared templates which drastically reduced errors and rework. Rockwell’s team became faster and more confident overnight.

Part 3

Custom Eloqua development

I built a full Double Opt-In system, standardised form processing, automated data capture components and advanced canvas templates. These removed dozens of manual steps from Rockwell's workflow.

Impact

Campaign delivery speed increased significantly.
Custom-built DO-I and form automation removed manual work across teams.
Marketing gained reliable processes they could scale across regions.
Error rates dropped thanks to structured QA and template governance.
Rockwell’s team became more self-sufficient and confident in Eloqua.

In my words

Rockwell Automation were one of those clients who really understood the value of process, discipline and doing things properly. We built a reliable, repeatable campaign engine together and they were always receptive to improvements. A genuinely good team.

- Greg Staunton

Need enterprise-grade Eloqua delivery and custom development?

Whether it’s high-volume campaign operations or custom technical build work, I can help you create scalable, reliable systems that your team can trust.