Senior Eloqua contractor for teams that need it to work

Eloqua Campaign Developer

Intel • Rio de Janeiro, Brazil • Aug 2022 – Aug 2023

Campaign delivery + data

Delivered high-volume, production-ready Eloqua campaigns for a complex global environment, ensuring reliable execution across emails, landing pages, and integrated journeys while maintaining strict operational discipline through Jira-based workflows.

• Built and deployed enterprise-grade emails, landing pages, and campaign flows aligned to Intel’s governance and review processes.
• Worked within a Jira-integrated delivery model to manage requirements, iterations, approvals, and releases at scale.
• Pioneered a more refined segmentation approach by passing hidden form fields into CDOs to explicitly capture product family interest at the point of submission.
• Improved downstream targeting, personalisation, and reporting accuracy by standardising how intent signals were structured and stored in Eloqua data models.

Senior Eloqua Developer and Consultant

HMH via Automate2Revenue • Rio de Janeiro, Brazil • Nov 2020 – Jul 2022

Integration + reporting

Delivered Eloqua-led lifecycle automation across multiple CRM environments, including migrations and reporting that connected marketing activity to measurable outcomes.

• Architected SFDC marketing ROI dashboards and operational reporting views that marketing could actually use.
• Rebuilt nurture and lifecycle automation to reduce manual handling and improve speed of delivery.
• Completed migrations between Eloqua and Salesforce environments with stable mapping and governance rules.
• Delivered an Eloqua to Microsoft Dynamics integration approach aligned to real-world sales processes.

Eloqua DevOps

SSE Electricity • Portsmouth, UK • Aug 2019 – Apr 2020

DevOps + stability

Embedded into a DevOps-style operating model to improve reliability and reduce integration friction. Focused on making marketing operations predictable under pressure.

• Supported the Oracle marketing automation stack with an operational mindset: stability first, then speed.
• Helped align marketing requirements with technical delivery so changes landed cleanly and safely.
• Diagnosed integration and data issues that created downstream noise for sales and reporting.
• Improved repeatability with clearer build patterns and handover documentation.

Senior Eloqua Developer

RBI • London, UK • Feb 2018 – Aug 2018

Onboarding + scale

Onboarded new brands and teams into Eloqua while keeping CRM integration and data discipline intact. Built systems that marketing could run without constant engineering support.

• Onboarded Nextens and XpertHR into Eloqua with repeatable campaign and form patterns.
• Integrated with Salesforce and Hadoop-style reporting feeds to improve attribution visibility.
• Trained marketers on build standards, QA habits and safe operational practices.
• Delivered multi-product nurture programs with segmentation designed for real lifecycle states.

Senior Eloqua Consultant

PwC • London, UK • Sep 2017 – Dec 2018

Re-implementation

Delivered a full Eloqua re-implementation and lifecycle automation approach, starting from requirements and finishing with operational systems the team could sustain.

• Led solution architecture, requirements discovery and delivery planning for a full rebuild.
• Designed CRM integration rules and data models that reduced ambiguity and improved reporting.
• Built automated lifecycle campaigns to move away from ad-hoc sends and manual follow-ups.
• Introduced naming conventions, templates and governance to keep the platform clean after go-live.

Senior Eloqua Developer

Deloitte • UK & Norway • Aug 2015 – Jun 2017

Enterprise delivery

Led multiple enterprise marketing automation deliveries across telecoms and energy. Focused on predictable build systems, integration integrity, and launch-ready governance.

• Led major implementations for BT, Vodafone and DNV GL across multi-market requirements.
• Built scalable templates and campaign patterns to reduce build time and defects.
• Improved integration reliability with clearer field mapping, sync discipline and QA routines.
• Work recognised with Oracle Markie-level outcomes through measurable operational improvements.

Implementation Consultant

Eurostar • UK • Jan 2015 – Aug 2015

Email operations

Implemented ExactTarget and rebuilt email operations so the internal team could run confidently without ongoing dependency.

• Delivered the ExactTarget implementation and stabilised day-to-day email operations.
• Introduced QA habits, repeatable build templates, and simple documentation for handover.
• Improved campaign cadence by removing friction in production and approvals.

Marketing Automation Consultant

Bluewolf • UK • Jun 2014 – Jan 2015

SFDC + Eloqua

Built custom Salesforce and Eloqua integration solutions with governance rules designed to keep the database clean and usable.

• Built integration patterns for Aberdeen Asset Management to align marketing and sales data.
• Improved lead lifecycle handling to reduce duplicates and prevent sync rework.
• Focused on practical delivery rather than theoretical "best practice".

Group Manager – Marketing Automation

MarketOne International • UK • May 2012 – Jan 2014

Managed services

Ran an Eloqua Managed Services function delivering architecture, support and campaign execution for multiple enterprise clients.

• Owned delivery quality, SLAs and platform stability across multiple client environments.
• Worked with clients including Sony, Eaton Electrical, Oracle, WorldPay and others.
• Standardised build patterns to improve throughput without increasing risk.

Marketing Campaign Manager

Axios Systems • UK • Jun 2011 – May 2012

Leadership

Led global marketing operations with a strong focus on process, KPIs and pipeline contribution.

• Acted as Global Marketing Manager with eight direct reports.
• Implemented lead scoring and reporting routines aligned to sales outcomes.
• Built planning and KPI discipline that made the function easier to run and measure.

Account Manager

Silverpop • UK • Sep 2010 – Feb 2011

Multichannel

Delivered dynamic content campaigns across email, SMS, direct mail and call centre channels for major UK brands.

• Built segmentation and personalisation approaches that supported multi-channel journeys.
• Managed campaign delivery and stakeholder expectations across multiple brands.