Eloqua Blog

Welcome to my Eloqua blog

Coming from a background in Eloqua development and marketing automation, this is where I share what actually works in the field - the wins, the war stories and the occasional disaster recovery.

Most posts are inspired by real Eloqua situations that I am dealing with for clients right now. I also review the apps I integrate with Eloqua and show you real life use cases for them. If there is an app or situation you would like me to look at, reach out through the contact page and I will do my best to publish within about a week.

Oracle Eloqua marketing automation workspace.

Featured · Agency Secrets

Agency Secrets: How much should an MS Dynamics - Eloqua integration cost you?

Warning: Are you being overcharged by your marketing automation agency? If you have been billed or quoted more than 10,400 dollars, or if the work took more than 3 weeks, you might be paying far more than you should. In the full article I break down realistic timelines, deliverables and a fair budget range, based on what it actually takes to integrate MS Dynamics and Eloqua properly.

Read the full breakdown

Why this matters

  • • Integrations should be scoped and delivered like engineering projects, not black boxes.
  • • Agencies often overcomplicate or under-document builds, leaving you dependent on them.
  • • This post gives you a concrete benchmark so you can challenge inflated proposals.

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Browse the full archive of Eloqua guides, integrations, app reviews, training content and personal stories from the trenches of marketing automation.