What did Greg do for Deloitte Digital?

Greg worked as a senior Eloqua developer, solution architect and consultant for Deloitte Digital. He led Eloqua implementations and transformations for Vodafone B2B, BT Global Services and DNV GL, owning both the technical build and the consulting side of the work.

Which projects did Greg deliver with Deloitte Digital?

Greg was a key Eloqua lead on three major programs: Vodafone B2B Eloqua implementation and onboarding, a marketing transformation for BT Global Services involving more than 200 marketing staff, and a complex migration for DNV GL from nine different marketing automation platforms to Eloqua.

What did Greg learn from working at Deloitte Digital?

Greg learned world class delivery frameworks, soft project management skills and how to communicate complex Eloqua architectures clearly to senior stakeholders using concise documentation and presentations. These skills have underpinned the success of many projects he has led since.

Deloitte Digital marketing transformation with Eloqua.

Case Study · Deloitte Digital

Lead Eloqua developer and consultant for Vodafone, BT and DNV GL

Deloitte Digital create growth by elevating the human experience with connected ideas, technology and talent. I had the privilege of working as a senior Eloqua developer, solution architect and consultant on three major programs for them, combining deep technical work with client facing leadership.

These engagements shaped a lot of how I work today. They taught me how to communicate complex IT clearly, how to use the right frameworks to make projects succeed and how to blend hard technical skills with soft project management and stakeholder leadership.

Client background

Deloitte Digital bring together strategy, design, data and engineering to deliver digital transformation at scale. Their standards are high, their clients are demanding and their projects are complex. It is not a place where you can hide if you do not know what you are doing.

I joined them as an Eloqua specialist who could lead both the build and the consulting aspects of marketing automation programs. Over my time there I worked on three flagship engagements that covered implementation, transformation and complex migration.

At a glance

Firm: Deloitte Digital
Role: Senior Eloqua Developer & Consultant
Key clients: Vodafone B2B, BT Global Services, DNV GL
Focus: Implementation, transformation, migration

Key Deloitte Digital engagements

Vodafone B2B

Eloqua implementation and onboarding

I led the Eloqua implementation for Vodafone's B2B marketing organisation. This included solution architecture, core template and asset design, implementing the platform alongside Deloitte technical teams and training regional marketing users.

The work contributed to Vodafone being recognised as an Oracle Markie finalist for Best Marketing Ecosystem.

BT Global Services

Marketing transformation for 200+ staff

For BT Global Services I was the lead Eloqua architect and developer on a major marketing transformation program. We moved more than 200 marketers from fragmented, manual activity into a structured, automation led operating model.

Deloitte Digital and BT won an Oracle Markie for Rapid Marketing Transformation. It remains one of the projects I am most proud of.

DNV GL

Migration from 9 MA platforms

DNV GL had nine different marketing automation platforms across regions, including Salesforce Marketing Cloud and Pardot variants. I designed the consolidated Eloqua architecture and led the migration of data, scoring, segmentation and program logic into a single, coherent platform.

It was one of the most complex migrations of my career and required both technical depth and careful stakeholder management.

What I learned at Deloitte Digital

Turning complex IT into clear stories

Deloitte Digital pushed me to become very good at using PowerPoint and visual frameworks to explain complex marketing and IT architectures. I learned how to design slides that tell a clear story, simplify technical detail and help senior stakeholders make decisions with confidence.

That skill has stayed with me. A good diagram at the right moment can change the direction of a project.

Delivery frameworks and soft PM skills

At Deloitte I learned professional grade delivery frameworks. That included proper governance, RAIDs, RACIs, stakeholder mapping, change management patterns and how to run workshops that actually unlock decisions instead of just collecting opinions.

I also developed soft project management skills. How to read a room, how to spot resistance early, how to keep a program moving when politics get in the way. Many of the projects I have delivered since have succeeded because of those lessons.

Impact and reflection

Enterprise grade Eloqua implementations and migrations delivered for Vodafone, BT Global Services and DNV GL.
Marketing teams onboarded, trained and supported through significant change.
Recognition through Oracle Markie awards and nominations.
Junior consultants and analysts mentored into serious marketing automation practitioners.
Frameworks and soft skills learned that I still apply on every project today.

In my words

Working with Deloitte Digital was a privilege. They trusted me with large, high profile programs and gave me the space to grow as both a developer and a consultant. I learned a huge amount about how to deliver complex IT and marketing projects in the real world, not just in theory. To the teams I worked with there, thank you for the opportunity, the pressure and the lessons. I still use what I learned with you every day.

- Greg Staunton

Need a lead developer who can also consult

If you need someone who can design the architecture, build the system and explain it clearly to senior stakeholders, I can help you deliver marketing automation projects that actually land.